Marketplaces Listing Creation Best Practices
Published by Julian Arden in Marketplace Practices, Prácticas Del Mercado
Marketplaces Listings
With so much automation, it is tempting to use a generic service to upload your listings to the major players such as eBay, Amazon, Etsy, Frugoo, OnBuy etc. Yet with the importance of high-quality SEO-type product creation and each of the marketplaces requiring differing data and updating their data requirements regularly, it remains important to understand and upload to these marketplaces separately usually with their CSV feeds, that once populated with your listings/data become your intellectual property and tools ensuring you stay one step ahead in the eCommerce game.
Etsy Listing Requirements:
♦ Long Description Length Min: 140 characters
♦ Long Description Length Max: 4000 characters
♦ Short Description Length Min: 20 characters
♦ Short Description Length Max: 140 characters
♦ Search Terms/Keywords Quantity: 13 Keywords
OnBuy Listing Requirements:
♦ Long Description Length Min: 150 characters
♦ Long Description Length Max: 2000 characters
♦ Short Description Length Min: …