Amazon brands are finding themselves in a bit of a squeeze, folks. With new fee changes rolling out, margins are getting tighter, and brands are having to adjust to this new normal.

These fee adjustments mean that brands on Amazon are paying more to sell their products. This isn't just a small hike; it's something that's impacting their bottom line. So, how are these brands coping? They're getting creative and finding new ways to stay afloat.

One approach is to increase prices slightly. It's a delicate balance because you don't want to drive customers away, but sometimes it's necessary to maintain profitability. Some brands are also looking at cost-cutting measures, finding efficiencies in their operations to offset the increased fees.

Another strategy involves focusing more on direct-to-consumer channels. By building stronger relationships with their customers outside of Amazon, these brands can reduce their dependency on the platform and its associated …

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