In an ever-competitive online space, check out some recommended categories to begin or enhance your eCommerce adventure.

Consumer Electronics

Phone Charging Cables

  • Monthly Sales: 2 million units
  • Average Selling Price: Under $15
  • YOY Growth: 65% expected through 2025
  • Popular Brands: Anker, UGreen
  • Number and Strength of Competitors: High competition with numerous sellers; strong established brands dominate the market.
  • Options to Differentiate: Offer multi-length, braided, and 90-degree angled cables; emphasize durability and compatibility with fast charging.

Bluetooth Speakers

  • Monthly Sales: 19,854 units
  • Average Selling Price: Under $150
  • YOY Growth: 55% (estimated)
  • Popular Brands: JBL, Anker, Sony
  • Number and Strength of Competitors: High competition; market dominated by well-known brands.
  • Options to Differentiate: Focus on unique features like waterproofing, rugged design, and long battery life; emphasize high audio quality and innovative designs.

Single Use Batteries

  • Monthly Sales: 20,156 units (approximately 5,039 per week)
  • Average Selling Price: $0-$6
  • YOY Growth: 10% (estimated)
  • Popular Brands: Energizer, Sony
  • Number and Strength of Competitors: Moderate competition; established brands have significant market share.
  • Options to Differentiate: Offer bulk purchase options, emphasize long shelf life, and highlight reliability and performance.

Fashion and Apparel

Men’s Hats

  • Monthly Sales: 803.96 units (approximately 200.99 per week)
  • Average Selling Price: $16.89
  • YOY Growth: 5% (estimated)
  • Popular Brands: Richardson
  • Number and Strength of Competitors: Moderate competition with numerous small and medium-sized sellers.
  • Options to Differentiate: Offer a variety of styles and colors, focus on quality materials, and provide custom embroidery or designs.

Hoodies

  • Monthly Sales: 7,880 units (approximately 1,970 per week)
  • Average Selling Price: £12.19
  • YOY Growth: 8% (estimated)
  • Popular Brands: Various unbranded and branded options
  • Number and Strength of Competitors: High competition; numerous sellers offering a wide range of designs and brands.
  • Options to Differentiate: Focus on unique designs, high-quality materials, and custom printing options.

Sneakers

  • Monthly Sales: Variable
  • Average Selling Price: Varies by brand and edition
  • YOY Growth: 10% (estimated)
  • Popular Brands: Nike, Adidas
  • Number and Strength of Competitors: High competition, especially for limited edition items; dominated by strong brand presence.
  • Options to Differentiate: Offer rare or limited-edition sneakers, focus on popular collaborations, and provide detailed condition reports and authenticity guarantees.

High-End Watches

  • Monthly Sales: Variable
  • Average Selling Price: Varies by brand and edition
  • YOY Growth: 10% (estimated)
  • Popular Brands: Rolex, Omega
  • Number and Strength of Competitors: High competition; strong brand presence dominates the market.
  • Options to Differentiate: Focus on rare or vintage models, provide detailed condition reports and service history, and offer authentication services.

Health and Beauty

Vitamins and Minerals

  • Monthly Sales: 13,084 units (approximately 3,271 per week)
  • Average Selling Price: $9-$18
  • YOY Growth: 12% (estimated)
  • Popular Brands: Umary, Nutricost
  • Number and Strength of Competitors: High competition with numerous brands and sellers offering a variety of products.
  • Options to Differentiate: Offer unique formulations, emphasize high-quality ingredients, and provide bulk purchase discounts.

Fragrances

  • Monthly Sales: £118,969 in sales earnings
  • Average Selling Price: £21.30
  • YOY Growth: 7% (estimated)
  • Popular Brands: Various designer and budget brands
  • Number and Strength of Competitors: High competition with a mix of high-end and budget brands; strong presence of established brands.
  • Options to Differentiate: Offer hard-to-find or exclusive scents, provide sample sets, and emphasize unique packaging or presentation.

Hair Regrowth Solutions

  • Monthly Sales: 3,188 units
  • Average Selling Price: $21.45
  • YOY Growth: 15% (estimated)
  • Popular Brands: Various
  • Number and Strength of Competitors: High competition; numerous products and brands available in the market.
  • Options to Differentiate: Focus on clinically proven ingredients, provide detailed usage guides, and offer subscription services for continuous supply.

Home and Garden

Small Kitchen Appliances

  • Monthly Sales: Variable
  • Average Selling Price: Variable
  • YOY Growth: 5% (estimated)
  • Popular Brands: Various
  • Number and Strength of Competitors: Moderate competition; many small and medium-sized sellers.
  • Options to Differentiate: Offer innovative or multifunctional appliances, emphasize energy efficiency, and provide detailed usage guides.

Garden Tools

  • Monthly Sales: Variable
  • Average Selling Price: Variable
  • YOY Growth: 6% (estimated)
  • Popular Brands: Various
  • Number and Strength of Competitors: Moderate competition with seasonal peaks; many sellers offering a variety of tools and accessories.
  • Options to Differentiate: Focus on durable and ergonomic designs, offer tool sets or bundles, and emphasize eco-friendly materials.

Collectibles and Memorabilia

Vintage Toys and Sports Memorabilia

  • Monthly Sales: Variable
  • Average Selling Price: High due to rarity and condition
  • YOY Growth: 10% (estimated)
  • Popular Brands: Various vintage brands
  • Number and Strength of Competitors: High competition; niche market with many specialized sellers.
  • Options to Differentiate:

Seller Niches