2017 was a year in which we saw Amazon compete with Walmart in a battle to be the biggest US retailer, the re-rise of the brick-and-mortar store to promote ecommerce brands and the ever evolving artificial intelligence creations that are revolutionising the online landscape.

Now, with the new year upon us, we take a look at where we predict the future of ecommerce is headed in 2018.

Artificial Intelligence

We've already seen a huge boom of development in AI, but as one of the hot topics of last year it can only be expected that it will continue to reach new levels in 2018. One of the main ways it will be used in ecommerce is through providing an increasingly personalised shopping service to consumers. Artificial Intelligence will be programmed to have the same thought patterns as a human, instead of just using algorithms. So when a website is collecting …

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